A survey comparing – before and after – legalization of marijuana in California shows changing perceptions and social habits.
The survey by BDS Analytics, a cannabis industry research firm, categorized Californians in three groups: Consumers, acceptors, and rejectors.
The consumers, whose average age is 39-years-old, and have used marijuana-related products in the past six months. Acceptors, whose median age is 49-years-old, and haven’t used cannabis in the past six months but would consider using it in the future. And rejecters, whose average age is 56-years-old, and haven’t consumed cannabis in the last six months and don’t want to consider it.
In the first quarter of 2017, 1,001 Californians over 21 years old were assessed on their public opinion and behavior toward legalizing cannabis. Meanwhile, another group of 1,008 people was also evaluated on the same topic in 2018’s first quarter.
What the survey found is that marijuana consumers now account for 29 percent of adults in California, making an increase from 23 percent in 2017.
However, the number of acceptors have declined from 38 percent in 2017 to 33 percent in 2018, suggesting more people are currently using cannabis than they were a year ago.
The number of rejecters has also decreased from 40 percent in 2017 to 38 percent in 2018, highlighting some improvement in the social acceptance for cannabis.
“Things are changing so fast in respect to cannabis,” says Linda Gilbert, BDS Analytics’ managing director of consumer insights.
“We are already seeing major shifts in such a short amount of time. Some of that has to do with changes in legalization, what’s happening in distribution and retail systems, and brands. But it’s clear that open conversation about cannabis is happening more now than ever before, and it’s affecting everything from attitudes to opinions to consumption.”