Anheuser-Busch InBev may step into the Marijuana Industry

Anheuser-Busch InBev may step into the Marijuana Industry

Mega-brewer, Anheuser-Busch InBev may be interested in selling Tetrahydrocannabinol (THC) based products

On the eve of Canada’s marijuana legalization, most of the latest data is showing that THC-infused beverages could be worth millions of dollars in the United States if the federal government would legalize it.

Similar reports show that the introduction of edible and drinkable cannabis into Canada’s markets could quite possibly raise annual sales to $22 billion.

It is speculated that Anheuser-Busch InBev has already tapped into the market.

The Globe and Mail’s recent report indicates that companies like Anheuser-Busch InBev, Coca-Cola and Diageo PLC have been meeting with cannabis producers from Canada over the past couple of months.

It is quite possible that they are discussing the productions of their cannabis-infused beverages.

However, Gemma Hart, Anheuser-Busch Vice President of Communications has not made any definitive statements,

 “There are still many unknowns regarding the long-term commercial and societal impacts of marijuana legalization. It is our hope that the public health community and policymakers are examining this issue carefully so that marijuana is regulated appropriately where it’s legal. We are closely following the legalization trends in the cannabis industry.”

A Booming Sector of the Market for Anheuser-Busch InBev to Get Into

Currently, the cannabis market is the largest growing business throughout North America and beer sales have been dropping over the past 5 years.

Wall Street analysts, like Cowen’s Vivien Azer believe that large brewing companies are concerned about the losing the market to cannabis firms and refuse to miss out on a major opportunity.

The majority of the world’s big brewing companies have pushed their way into the legal cannabis market.

Recently, the brewer stated that they have appointed a Chief Non-Alcohol Beverages Officer to expand the non-alcoholic beverages division.

To maximize the opportunities, we have in our existing portfolio. The Chief Non-Alcohol Beverages Officer will focus on supporting zone teams to accelerate growth in our existing non-alcohol business not including low and non-alcohol beer, which already represents more than 10 percent of our current volume.”

Anheuser-Busch InBev is hopeful that the new line of non-alcoholic beverages will account for 20 percent of its overall sales by 2025.

Interestingly, cannabis-infused beverages created by Anheuser-Busch InBev competitors, Constellation Brands, and Molson Coors are of the non-alcoholic variety.

A new report from Deloitte shows that pot smoking is a dying trend, but as marijuana becomes legal, prevalent brewing companies such as Anheuser-Busch InBev are coming up with new inventions like stoner sips.

Smoking weed in Canada may become a thing of the past when edibles and cannabis-infused beverages are legalized.

Business experts believe that it is only a matter of time Anheuser-Busch InBev steps up to the table.

 

Comments