Aurora Signs Deal With Shopify for Online Marijuana Retail

Aurora Cannabis Inc. (ACB.TO) has signed a deal with Shopify (NYSE: SHOP) (TSX: SHOP) to build an online platform for its online marijuana retail.

The e-commerce company Shopify will create the platform for both medicinal and recreational cannabis as Canada inches to closer in legalizing marijuana on Oct. 17.

The Edmonton-based Aurora will be moving its e-sales operations over to Shopify, the company said in a statement issued Monday.

So far, Aurora operates in 14 countries, including the United States.

“The Shopify platform will allow Aurora to provide a tailored customer experience that embraces and adapts to the unique demands of both consumers and regulators, adapted to the specific needs of the various jurisdictions in which Aurora operates,” said Loren Padelford, Shopify vice-president, in the statement.

While Canadians will get to use Shopify to buy their recreational weed, Albertans are the only exception. In Alberta, the website run by the Alberta Gaming and Liquor Commission — Albertacannabis.org — is the one allowed to do so.

Meanwhile, MedReleaf (LEAF.TO) has approved a $3.2 billion takeover from Aurora Cannabis Inc. (ACB.TO), making it the biggest deal in Canada so far.

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