Marijuana Edibles in Canada is a Growing Industry

Marijuana Edibles in Canada are Changing  — Weed Enthusiasts Will Have a Wide Variety to Choose From After Marijuana Legalization in October

The range of marijuana products that will be available could quite possible give Betty Crocker a run for her money.

Just about anything that can be brewed, stewed, cooked or chewed will be infused with marijuana, even drinks.

Marijuana Sommelier, and correspondent with Leafly Canada, Will Hyde, is a veteran of all things edible cannabis. He believes that the possibilities for marijuana edibles in Canada will be limitless.

“You’ll be able to infuse a steak, or really any meal.”

Hyde stated that marijuana-infused cookies and brownies, two popular snacks that are usually made at home will be legal by October 2019.

He explains that their popularity comes from the ease in making the snacks, and the high butter and oil content which stores the molecules that create the marijuana high.

“But what’s exciting with products like infused sugars or especially with infused salt is you can infuse anything. You’re not as limited to some of the recipes that required butter, oil or some of the higher fat contents.”
Kitchen staff work on infusing candy with marijuana extract at the AmeriCanna Edibles facility
Kitchen staff work on infusing candy with marijuana extract at the AmeriCanna Edibles facility (Image via The Canadian Press)
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Not Just Oils

Niel Marotta, President, and CEO of INDIVA, a cannabis production company, explains that they have found a way to fuse cannabis with salts and sugars.

“They’ve found a way to mechanically fuse cannabinoids … with crystalline structures like sugar or salt or (the sweetener) Xylitol. They call them flexible edibles and people can now cook with them as well.”

Although cannabis-infused seasonings will be a praiseworthy addition to home cooking and baking, store owners may be deterred by the way the products will be packaged and bottled.

Hyde explains that in his hometown in Washington State, where marijuana edibles have been legal since recreational marijuana was decriminalized in 2012, the regulations are precise, to say the least.

“Using Washington here as a bit of an example for what to expect out of the gate is you will see a lot of baked goods, the cookies, the confections like candies and stuff.”

He explained that there is a great deal of excitement surrounding the production of products like marijuana-infused granola bars, sports drinks, and powers bars.

“But I think the more exciting products in the edible landscape are some of the, for lack of a better term, ‘healthier options’. There’s a company here in Washington that’s actually made a power gel, that’s like a peanut-butter-based sort of product.”

A promising sector of the cannabis market will undoubtedly be health products. Many large companies are jumping on the bandwagon and investing billions of dollars into marijuana-infused health foods, and beverages.

Distillery giant Constellation Brand, owner of Corona and several other popular wines and liquors announced their investment of $5billion into Canada based cannabis company Canopy Growth.

Canadian Association of Professional Sommeliers recently announced a nationwide series of cannabis education classes centered on the infused wines will is scheduled to begin in 2019.

Postponing the edible legalization process allows officials to implement the most appropriate food safety rules and regulations.

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