Cannabis Drink Created by WeedMD in Partnership With Phivida Holdings
It seems consumption patterns of cannabis are shifting. As the recreational market proliferates side by side with legalization, new alternatives to smoking are emerging.
This began with the mass production of edible cannabis products such as gummies, and cookies. Now it seems drinking might just be the next trend in weed consumption.
WeedMD Partners With Phivida Holdings
WeedMD has announced a recent deal with Vancouver based Phivida Holdings Inc. The two will establish a new company named CanBev.
CanBev will produce and sell marijuana-infused drinks that will be sold on the recreational and medicinal markets.
The endeavor has some powerful backers with a wealth of experience in the specialty drink industry. Many members of Phivida’s executive team have experience working with Red Bull Canada. Judging by the unparalleled success of the energy drink company, this will be an invaluable source of marketing expertise for WeedMD’s new endeavor.
What Does This Mean For the Future of Recreational Marijuana?
As cannabis become increasingly popular, smoking it might diminish in popularity. Many are curious about cannabis but put off by inhaling smoke. This is generally because of an aversion to the feeling of smoke entering their lungs or associations with cigarettes. Inhalation is often an unpalatable method of consumption for many prospective consumers.
Drinking, edibles and other alternatives such as vaping might be a way for many to attain the benefits of cannabis, without the smoke. This could open up vast new bases of consumers for cannabis companies.
Edible methods of consumption have typically been reserved for the most grizzled of marijuana veterans. Only the ponytailed, Woodstock attending, tie-dye shirt wearing psychonauts can eat the dastardly gummy bear… And come out on the other side with their psyche intact. But this might no longer be the case.
More Precise Methods of Consumption
Smoking marijuana is an imprecise method of consumption. Exactly how much THC you’re consuming is a mystery. You often have to trust that the person who sold it to you didn’t just sell you a Russian Soyuz Rocket on a one way trip to Mars.
Edible cannabis provides a greater degree of precision. This will allow for virgin marijuana consumers to have a pleasant first experience. Less potent cannabis beverages and foods could be the new trend that takes over the market. This new cannabis drink created by WeedMD could be a bold first step into a somewhat unchartered territory.
The new cannabis drink created by WeedMD is not the first marijuana-infused beverage to hit the market. Molson, Constellation Brands, and Heineken have announced the debut of their own weed beers or hopsy sparkling weed beverages. With others sure to follow, the future of weed just might be drinkable.
By: Stefan Hosko