Concentrates Win US Consumers’ Tastes as Smokable Marijuana Sales Dwindle

Smokable marijuana is increasingly becoming an archaic habit, belonging to a more antiquated area in the cannabis culture. Instead, marijuana concentrates are winning over US consumers.

In Colorado, one of the earliest US states to legalize recreational cannabis, smokable marijuana sales are down by 23 percent, USA Today reported on Tuesday, citing data provided by BDS Analytics. In 2014, when Colorado effectively legalized cannabis, smokable marijuana constituted 67 percent of all sales at dispensaries but now it is down to 44 percent, with the sales of concentrates known as “honey” or “butter” doubling to 31 percent.

In Oregon, USA Today reported that smokable marijuana sales dropped from 51 percent to 44 percent in a single year, and in California, the sales dropped 3 percent in just four months this year.

BDS Analytics concluded that the sales of marijuana products in the general sense is continuously growing, however, cannabis in its “simplest form is losing popularity.”


One of the main reasons especially true for medical marijuana patients is that their doctors don’t recommend smoking marijuana but rather advise them to opt for the healthier edibles.

Also, consumers are more curious to experiment with different products, moving beyond smokable marijuana. This has pushed prices down for the green smokeable herb.

New Frontier Data, a cannabis analytics firm, said the average price of a gram of smokable marijuana also known as “flower” fell by more than 41 percent in 15 months, reaching to just $5.77 a gram in February in Oregon.

Some of Willie Nelson’s products.

In addition, US consumers are now more willing to pay more for high-quality products made by companies such as Wana, Blue Kudu, Stillwater, Willie Nelson’s “Willie’s Reserve” and Whoopi Goldberg’s “Whoopi & Maya.”