Heineken’s marijuana-infused beer is literally creating a buzz in California.
The “Hi-FI Hops” beer, which has zero calories but laden with THC, was launched on July 30. It is currently available only in few dispensaries in California, a legal marijuana market considered to be the world’s largest.
In addition to the THC-laden beer, sold for $8 each, Heineken’s new brew from California brand Lagunitas has also other CBD-based drink options for those who don’t want to feel high.
Known for their craft beers and IPAs, Lagunitas is owned by the Holland-based Heineken International, which has more than 165 breweries in more than 70 countries.
A reporter from Business Insider, Erin Brodwin, said he had to wait for half an hour on a Friday afternoon at Harborside dispensary in Oakland.
“After waiting in line for roughly 30 minutes, we got a look at a display case where Hi-Fi Hops was featured beside some other edible cannabis treats,” he wrote.
Luckily, Brodwin “snagged the last cans that were available,” adding: “An employee at Harborside said they were selling like hotcakes.”
Some people on Twitter were surprised that the beer is not selling at Heineken’s home-based.
Heineken launching its new line of marijuana-infused beer is part of a growing trend that’s seeing people opting for the green herb instead of alcohol.
Not only Canadian scientists have created the first beer brewed from cannabis, but the Colorado-based company of Blue Moon ‘beer’ said in March that it will be launching three marijuana-infused drinks.
Blue Moon’s beer also contains no alcohol but it is rather infused with special marijuana recipe intended to copy the effects of booze. It is expected to be only available in the US state of Colorado.
Not surprisingly, legal-marijuana suppliers reportedly reaped $11.3 million in revenue in 2017, topping the amount of profit by liquor stores, which made $10.5 million in the resort town of Aspen in Colorado.