Gorilla Glue, a company who makes various types of glue, recently settled a lawsuit with a hybrid strain of the same name. The case took place over six months and ended in a settlement.
Gorilla Glue alleges that the strains branding is too similar to their own brand and product. They argue this causes confusion for the consumer. A Nevada based cannabis business said that this is absurd due to the products being completely different.
The case marks the start of the cannabis industry becoming open to litigation. Thus, had the case not been settled, the decision would have set the legal precedent for all others to follow. This would potentially affect the industry as a whole.
Instead, it went the route of previous cases of this nature. The cannabis industry is no stranger to cease and desist orders. The Girl Scouts have target dispensaries in the past for using “Girl Scout Cookies” as a strain name.
“It is a business that should be held to the same standards of fair play in branding that apply to all other businesses,” Thomas F. Hankinson, the lawyer for Gorilla Glue, told The Cannabist. “GG Strains not only took the name but intentionally traded on Gorilla Glue’s reputation for high-quality adhesives’ ‘stickiness.’”
Hybrid Strain Gorilla Glue to be Renamed
The company being targeted, GG Strains, is saying they were tricked into the courtroom. They say this because they noticed that executives from Gorilla Glue were making purchases of t-shirts form their website. Therefore, it is believed that Gorilla Glue made these purchases to prove that GG Strains would effect Gorilla Glue’s business on a global scale. Gorilla Glue denies these claims.
The settlement reached requires GG strains to rebrand the hybrid strain. The strain will be renamed to GG #1. It’s sister strains will be rebranded as GG #4 and GG #5. They are permitted to use the term “gorilla” only to reference the history of the hybrid strain. This means they are allowed to inform consumers that it used to be called Gorilla Glue.
These guidelines apply to any partners and licensees GG Strains has. What this means is that any business that is carrying GG Strain’s branding will have to rename the product as well.
Additionally, as seasoned users know, this will do little to stop the cannabis community from referring to the strain as Gorilla Glue. This all but confirms that it will live on as Gorilla Glue unofficially.
Unfortunately, when it comes to naming strains after ironic products, this appears to be the end.