KISS Bassist Gene Simmons Admits His Past “Ignorance” on Marijuana

On Tuesday, KISS bassist Gene Simmons was at the TSX Venture Exchange, ringing the morning bell after Canadian cannabis producer Invictus changed its share ticker name from IMH to GENE.

Simmons has a new role, he is the “Chief Evangelist Officer” for the Vancouver-based Invictus. No, this is not the Onion, it happened for real.

Simmons will also serve as the company’s media spokesperson among other tasks.

During his Toronto visit, the Israeli-American musician has a lot to say about marijuana.

KISS frontman Gene Simmons was back in Toronto at the opening bell of the TSX and at the Four Seasons hotel speaking about his teaming up with Dan Kriznic, CEO, and chairman of Invictus – Canada’s Cannabis Company and learning to throw the horns on Tuesday, March 20, 2018. (Image via Toronto Sun)

The 68-year-old Simmons, who donned a black suit and grey tie for his new role, told the Toronto Star that he was “ignorant” about marijuana’s benefits in the past.

“I have to man up and admit in the past, I used to dismiss lots of things because of ignorance and arrogance.”

Even though Simmons is a rock star, he has always been an ardent teetotaler, abstaining from alcohol, tobacco, drugs, and weed.

“I was wrong and I was not informed,” said Simmons.

“Well, drug abuse, you don’t have to be a genius (to know that’s wrong) and alcohol abuse, everybody knows that’s wrong but I’ve been dismissive of cannabis. And I didn’t know much about it. I just dismissed it out of hand.”

“I have to man up and admit in the past, I used to dismiss lots of things because of ignorance and arrogance,” he explained. “About three years ago when I did my own research, I found out astonishingly new information that doctors and researchers were talking about with regards to cannabis.”

Speaking like a real investor, Simmons said:

“The appeal Invictus has for me is I’m bullish on the company and as an investment strategy for myself.”

The songwriter already has $10 million in stock in Invictus.

“Respectfully, I’m not as much a celebrity as a businessman because you can’t find somebody like me. I have a restaurant chain, also some other businesses that have nothing to do with playing the guitar.”

“At the end of the day, business is the sexiest thing.”