Lift Partners With MADD Canada For First Ever Cannabis Retail Training Program.

Lift partners with MADD Canada for first of its kind cannabis retail training program

Lift Co Ltd. is pleased to announce the first retail training certification program for frontline staff in Canada’s. For upcoming cannabis retailers, with several modules being created in partnership with MADD Canada (“MADD”).

First of all, it is leveraging over three years of operational experience and its proprietary data. As a result, their developing up to 240 hours of modular online and in-class content customizable to each province’s cannabis retail distribution models (the “Lift Retail Training Certification”).

“Provinces want to ensure that retail staff are trained in product-specific knowledge. while providing standardized messaging about cannabis and its effects on consumers. The standardization of such novel knowledge, expanding at this rate and at this scale, is impossible without a proven technology solution,” says Chief Executive Officer Matei Olaru.

Lift is a leader in cannabis education.

Lift and Madd come into a partnership.
Lift partners with MADD Canada for first of its kind cannabis retail training program and data solution.

via MADD Canada

Lift is the only database of legal cannabis products and their consumer reported effects and usages. So, unlike similar services that collect anonymous information on generic cannabis genetics, the company validates its data. Therefore, by working directly with Canadian licensed producers it allows Lift to place authoritative content and product insights at the fingertips of retail staff.

As a result, with MADD Canada’s support, the Lift Retail Training Certification is a solution for retailers looking to operate in July 2018.

“Our experience with alcohol sales has shown that having comprehensive training and responsible service guidelines for front-line staff is crucial.  THIS ReducES alcohol-related harms, including impaired driving,” says MADD Canada Chief Executive Officer Andrew Murie.
“The same will be true of cannabis retail sales. MADD Canada is pleased to partner with a leader like Lift and support this program. IT will ensure that all those involved in the retail sales of cannabis are well-trained about the products, about safe usage guidelines and about social responsibility principles.”

Lift is currently taking customization requests from provinces and retailers with training ready to begin Spring 2018. Also, the program takes between 1 – 3 months to customize and is priced on a case-by-case basis. So, interested parties are asked to contact directly for more information.


Lift ( is Canada’s leading cannabis media and technology platform. Through its cross-national events and cannabis clinic network, the industry’s leading publications. With the largest database of legal cannabis products, reviews and consumers in Canada. Therefore, Lift is the voice of Canadian cannabis.


MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims. It heightens awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. To learn more, visit