Inventor of Blue Moon ‘beer’ will be launching three marijuana-infused drinks.
The beverages – contain no alcohol – but they will be infused with special marijuana recipe intended to copy the effects of booze. For the time being, it will only be available in the U.S. state of Colorado.
Unlike edibles, which cost its consumers at least an hour to feel the high, Blue Moon’s developers say the drink will “hit” the user at the same pace as if they were drinking a beer.
The developer of Blue Moon Belgian Wheat, Keith Villa explained that this is really about brewing great beverages that beer drinkers love.
“You’d just swap out an alcoholic beer for one of our beers.”
This type of beer is made possible by using technology offered by the Colorado-based Ebbu, which specializes in extracting and analyzing marijuana compounds.
What is so special about Ebbu, is that they have technology that allows them to provide specific feelings, like euphoria or relaxation.
Many other businesses are introducing cannabis beer but they are not infusing their drinks with the psychoactive component of cannabis, THC. Instead, they use hemp’s extracts to give their drinks a marijuana flavor.
So far, federal law restricts brewers from adding marijuana to their products.