Several companies in the U.S. are launching marijuana topicals. One of the companies, Lord Jones, is hoping to avoid tussling with the federal government over a skin-cream.
Cindy Capobianco and her company Lord Jones is launching a line of marijuana topicals in the U.S.
Lord Jones is a skincare brand focusing on luxury cannabis-infused products. They make their lotions in small batches, using organic ingredients, and consistent processes. In addition, the company has a body lotion and new face products set to launch next year.
From the outside, the company looks like any other prestige product brand. The main difference is: They have to be ready for DEA intervention. With sessions repealing the Obama-era rule, not even skin creams are safe from a federal meddling and shutdown.
Even though medical or recreational cannabis is legal in 29 states and Washington D.C., it is still classified as a Schedule 1 Drug. This means companies like Lord Jones are spending a ton on legal fees as they attempt to navigate the grey area of selling cannabis-based skincare products.
Company produced artisan cannabis edibles first
Before entering the world of marijuana topicals, Capobianco and her husband Robert Rosenheck co-founded their company as a producer of artisan cannabis edibles. It was a response to a gap in the market, where most edibles were improperly labeled or not labeled at all. Capobianco says,
“Nothing was labeled. A cookie would be packaged in a giant plastic bag stapled shut.”
Capobianco continued on to say that they wanted to “deliver a consistent experience every time.” She says,
“We saw the opportunity to normalize, to create products made from the best ingredients.”
The brand did very well in its early stages. For example, the company joined forces with Icelandic group Sigur rós in 2017 to release their Sigurberry High-CBD gumdrops. They have even completed events with Equinox and opened the first weed-centric retail location in an American hotel.
Cannabidiol (CBD): a growing market for healing
Lord Jones first got into marijuana topicals by producing a body lotion that had a combination of THC and CBD, which was only sold in medical marijuana dispensaries. Moving forward last year, they ventured into a CBD body lotion made from industrial hemp. So far, they have received endorsements from celebrities like Olivia Wilde and Mandy Moore.
“We were skeptical at first if a hemp-derived CBD extract would be effective without the THC”
CBD derived from hemp has been endorsed in many medical studies. It has a variety of health benefits, from treating psoriasis eczema to minimizing seizures, stress, and insomnia. According to research firm Brightfield Group, the rapidly growing CBD market hit $170 million in 2017 and is projected to reach $1 billion within the next three years.
However, many of the cannabis brands feel held back by the current political landscapes. Steve Saxton, CEO of Green Gorilla, a Los Angles-based company producing cannabis products, says companies should be at later stages.
“Our business would be in a different league right now if there wasn’t so much grey area.”