New Brunswick reveals a high-class feel and appearance in an update to their legal marijuana retail model.
The end of cannabis prohibition in Canada will allow provincial governments to change the way Canadians perceive marijuana. To achieve success, marijuana retail models must reflect and adapt to the product they are selling. In New Brunswick, the government has made it clear that they will pursue an upscale showroom with black ceilings, grey walls, and cannabis displayed in brightly lit up in glass cases.
“Think along the lines of a jewellery store. Very chic, very modern, very clean-cut lines,”
says New Brunswick Liquor Corp. Spokesman Mark Barbour. He says the product will be kept in locked glass cases and transactions will be made in a point-of-sale area. Undoubtedly, this an advancement from the early goal to provide “a pleasant shopping experience” outlined in October’s update. All the provinces are scrambling to put their retail schemes together, but New Brunswick appears to be farther ahead than their counterparts.
Tough Exterior, Friendly Interior
Moving forward, New Brunswick specified standalone brick stores with a black awning featuring the CannabisNB logo. Outside of the chic interior, a more cautious and safety-focused approach will be apparent. Security guards will check identification to confirm consumers meet the age requirement before allowing them to step inside.
Once they pass the dreaded security check, the customers will go through an information zone. Staff will greet customers in a reception area with glossy tables and bright green chairs. Here, customers can learn about safe and responsible cannabis use, harm reduction and laws of the land. After all the formalities, they can step into a 3,000 square-foot legal marijuana retail wonderland.
From the streets to the industry, Cannabis is on it’s way to receiving a full make-over. Once a black-market and illegal act, purchasing cannabis will be revamped into a modern shopping experience. It’s hard to believe that less than 2 years ago, a Canadian faced a minimum charge of 6-months in jail for growing 6 marijuana plants.