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Millennials and marijuana? Affluent Young Torontonians Use More Cannabis

Millennials and marijuana? Affluent Young Torontonians Use More Cannabis

Dina Al-Shibeeb
weed - Millennials and marijuana? Affluent Young Torontonians Use More Cannabis

Millennials and marijuana go together like salt and pepper, a new survey shows. 

The survey also shows how affluent millennials in Toronto are the more likely to use cannabis.

Released on Thursday, the survey by Environics Analytics, showed that marijuana use is highest among those who are aged 19 to 34, not only in Toronto but across Canada, The Toronto Star reported on Thursday, proving that millennials and marijuana do indeed go together hand-in-hand. 

However, consumption is amplified as income and education levels rise.

“There’s an age group thing going on here,” said Rupen Seoni, a senior vice president with Environics Analytics. “Younger people living in more affluent parts of the city [Toronto] are more likely to use than people living in other parts of the city.”

He added: “What’s remarkable is when you look region by region, city by city, the propensity to use, or the propensity to have used at some point, is pretty similar.” 

“When you look over 35 (years old, for example) pretty much every region it’s somewhere around 25 percent of the population … regardless of how you slice and dice.”

In Quebec where the legalization of marijuana has long been derided and opposed, cannabis use among those aged 19 to 34 is similar to age cohort in other places in Canada, Seoni added.

“It’s the older age group in Quebec that’s driving that (opposition) because the younger people don’t look that different from the rest of the country,” he said.

The survey truly shows how millennials are at ease with their cannabis use.

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Environics tracked about 40,000 demographic variables in each of the approximately 860,000 postal code areas across Canada.  (File image via Getty)

Statistics about marijuana in Canada

The survey also showed that 41 percent of Canadians under 35 have consumed cannabis at least once and that 29 percent of all Canadians older than 19 have tried marijuana.

It also found that there is a $3.9 billion marijuana market in Canada with the average price for a gram of pot being $7.36 nationwide.

Previous studies have shed some light on the economic costs of marijuana use in Canada.

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Out of the approximately 35 million Canadians, about five million Canadians spent money on marijuana in 2017, averaging about $1,200 each, according to a federal data published in January. Statistics Canada estimated that Canadian adults spent $5.7 billion on marijuana in 2017— 90 percent of it for illegal, non-medical purposes.

Also, in a previous report published in June, it showed that the economic cost of marijuana use in Canada in 2014 was $38.4 billion, or about $1,100 for every Canadian.

Is cannabis use expected to rise?

Oct. 17 is the date when the recreational use of cannabis will be legal, making Canada the first G7 state to do so.

Asked if there is an expected increase of cannabis use after legalization, Seoni says he cannot confidently predict at this time.

Citing examples of both Colorado and Washington, the earliest US states that have legalized marijuana in 2012, he said public health records show that marijuana use in these states has not risen appreciatively.

Environics tracked about 40,000 demographic variables in each of the approximately 860,000 postal code areas across Canada

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