The Ontario Cannabis Store or OCS is the $650,000-corporate-branding chosen for the new provincial government-run retail cannabis stores.
They include the Ontario Construction Secretariat, Oakville Christian School, and Ontario Crane Service.
“I’m not too happy about it but I don’t think there’s a whole lot I could probably do,” said the owner of the crane company, Don Paton, who has been using the OCS acronym for 17 years.
“I don’t know legally. I don’t think you can trademark letters like that. I can’t afford to fight the government in a lawsuit so it is what it is.”
Ontario Council of Shooters, which represents the sport in Ontario, didn’t know that she shared the acronym.
“Personally, it doesn’t really matter to me,” the council’s Jennie Marsh told CBC News, laughing. “I guess it would matter to some folks.”
Janice Wood, the director of the admission at Oakville Christian School, doesn’t think sharing the acronym will have a negative impact, but on the contrary, this might boost its presence online.
“I see it as ‘well, there’s going to be a lot of people googling OCS’ and therefore potentially anybody interested in Christian school will also Google us.”
“We think it’s pretty funny since that we’re a Christian school,” she added, also laughing. “I don’t think anybody is overly worried about it. I just think that it’s in some cases unfortunate.”
On March 9, the province released the name and logo for its cannabis store.
OCS will be the moniker chosen for the dispensaries that will be operated by a subsidiary of the Liquor Control Board of Ontario (LCBO).
LCBO is a Crown corporation that retails and distributes alcoholic beverages throughout the province of Ontario.