The Leading Women of 48North: Alison Gordon and Jeannette VanderMarel

48North, one of the leading Licensed Producers in Canada, has been approved to open one of the world’s largest licensed outdoor Cannabis operations. 48North is a vertically integrated cannabis company focused on the health and wellness market through cultivation and extraction, as well as the creation of innovative, authentic brands for next-generation cannabis products. Alison Gordon and Jeannette VanderMarel are both the Co-CEOs and Directors of 48North Cannabis Corp.

Co-CEO of 48 North, Alison Gordon

Alison Gordon is more than the Co-CEO and Director of 48North, she also served as a co-founder & head of marketing of Rethink Breast Cancer for 13 years, a role in which she gained pharmaceutical expertise in the health-care industry. Alison is credited with growing a new generation of young breast cancer supporters, with her strategic and strong marketing skills. Alison has been named one of Canada’s Top 10 Marketers by Marketing Magazine; recognized for her ability to shift consumer behavior and public opinion. As a renowned veteran in the Canadian cannabis industry, Alison is on the board of directors for the Cannabis Council of Canada.

Co-CEO of 48 North, Jeannette VanderMarel

Jeannette VanderMarel, outside of being an early entrepreneur in the cannabis industry, was previously a registered nurse and certified nurse in critical care for paediatrics. She has served as a chair of the Family Advisory Council at McMaster Children’s Hospital and as co-founder & inaugural chair of the Ontario Lavender Association. Her daughter’s battle with Dravet syndrome, coupled with her previous experience in the health care industry has made Jeannette passionate about improving health and wellness through innovative treatment alternatives. Jeannette previously co-founded and served as President of Good & Green and was a co-founder of The Green Organic Dutchman, both Licensed Producers certified by Health Canada.

48 North Logo

Alison and Jeannette are arguably two of the strongest and most experienced women in the Canadian cannabis industry. With their strong, shared backgrounds in health care and cannabis, they are knowledgeable in assessing potential needs and wants for cannabis consumers in both the medicinal and recreational industry.

48North currently operates two indoor-licensed cannabis production sites in Ontario, as well as cultivating unique cannabis genetics. They are on a mission to become one of the largest cannabis producers in the world, as well as leading authentic brands to produce ‘The Next Generation of Cannabis’. 48North currently has four subsidiary brands including F8, Latitude, Mother & Clone, and Avitas. From producing premium Cannabis, accessories, publications, and vape cartridges, to a new sublingual nanospray, 48North is a force to be reckoned with. As a result, they were awarded “Brand Of The Year” at the 2019 O’Cannabiz Industry Awards Gala.

Latitude by 48 North

Outside of 48North being featured in various media publications such as Vogue, BNN Bloomberg, Financial Post, Huffington Post, CBC and more, 48North created their own publication and creative platform called “Latitude”. Latitude is a platform that empowers women to connect, engage and learn through their personal experiences with cannabis. Latitude is the first of its kind in the Canadian cannabis industry to allow women of all shapes, forms and backgrounds to have a platform to tell their story and use it as a wellness tool through their authentic experiences.

48North has a strong commitment and passion for delivering high-quality and organic cannabis. They aim to cultivate and provide cannabis products in the most sustainable, environmentally friendly way. With their two indoor licensed facilities and 100-acre organic farm, 48North is estimated to provide the Canadian cannabis market with over 40,000 kg of sun-grown cannabis, for a total capacity of 45,000 kg.

We at Puff Puff Post cannot wait to see what these two leading ladies will bring to the Canadian cannabis industry.